Orientasi pasaran, kelebihan daya saing dan prestasi syarikat kecil dan sederhana di Indonesia HD2346.I5 I81 2008 f rb.

Madjid, Iskandarsyah (2008) Orientasi pasaran, kelebihan daya saing dan prestasi syarikat kecil dan sederhana di Indonesia HD2346.I5 I81 2008 f rb. PhD thesis, USM.

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Official URL: http://eprints.usm.my/10015/

Abstract

Kajian ini dijalankan pada usaha kecil dan sederhana di Indonesia dengan mengambil kira faktor-faktor yang menjadi permasalahan kebanyakan usaha kecil dan sederhana di Indonesia iaitu dalam bidang pemasaran dengan memasukkan faktor-faktor kelebihan daya saing yang dimiliki oleh usaha kecil dan sederhana tersebut. This study was conducted on the small and medium companies in Indonesia taking into account factors that lead to problems faced by most small and medium enterprise in Indonesia which is the marketing scope including competitive advantage factors owned by the small and medium companies.

Item Type: Thesis (PhD)
Subjects: Business and Commerce Education > Business Management Education
General Education
Divisions: Universiti Sains Malaysia
Depositing User: Ayoob Damavand
Date Deposited: 12 Oct 2015 10:59
Last Modified: 12 Oct 2015 10:59
URI: http://merr.utm.my/id/eprint/14940

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